I conduced card sorting with 5 women ages 23-26 in my proposed target audience and learned that the progression of information collection should flow from simple to complex.
Based on my interviews, I found that these women are driven by the convenience online shopping provides. This group values efficiency, their time and they need maximum information in order to make a purchase.
This user flow map illustrates how the primary target audience navigates SIZESCAN to reach her goals.
In my interviews, I found that these women shop to fulfill an emotional need, are more likely to define themselves as trend followers, and driven by social/ external environment.
How the secondary target audience interacts with the platform to get her needs met.
The difference is in the details: naming and ensuring both audiences have their needs met when interacting with the platform.